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Guides

How to make your own
data actually useful.

Reporting, retention, automation and AI. Written from building it, not selling it.

Guides

The useful version,
not the listicle.

Practical guides on making your own data useful. No gated PDFs, no email wall.

Reporting

The five numbers that belong in a Monday morning report

Most business reporting fails not because the data is wrong, but because nobody decided what the report is for. Here is how to pick the handful of numbers that actually change what you do this week.

6 min read →
Retention

Your best customers go quiet long before they leave

Almost nobody fires you. They just order less, then later, then not at all. The signal is sitting in your order history, and it is boringly easy to detect once you decide to look.

5 min read →
Foundations

Join your data up before you buy any AI

Most disappointing AI projects in small businesses fail for an unglamorous reason: the model was asked a question the data could never answer. Here is the order of operations that works.

5 min read →
Strategy

What AI is genuinely good at in a small business — and what it isn't

A straight capability map, with the failure modes named. Useful if you are trying to work out which of the things you have been promised are real.

4 min read →
Cashflow

Getting paid faster without becoming the bad guy

Late payment is mostly an admin failure, not a relationship problem. A dull, consistent, automated chase sequence collects more than an awkward phone call three months late.

5 min read →
Practical

Can your software actually talk to anything? A non-technical audit

Before you plan any automation or reporting project, it is worth knowing what your systems will and will not give you. Here is how to check in an afternoon, without being technical.

5 min read →
Prioritising

What to automate first, and what to leave alone

A ranking method that takes an afternoon and stops you automating the wrong thing. Most businesses pick by irritation, which is a poor guide to value.

3 min read →
Practical

How to brief a software project when you're not technical

You don't need to know how it gets built. You do need to be precise about six things — and being vague about them is what makes projects overrun.

3 min read →
Forecasting

Forecasting demand when you sell a physical product

You do not need a data scientist to stop running out of your bestseller. You need cover, cadence and a small amount of honesty about seasonality.

3 min read →
Integration

How to stop your team typing the same thing twice

Double entry between systems is the most common hidden cost in a small business, and the easiest to remove. It's also where the errors come from.

3 min read →
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