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Case study · Business Nous

An online academy,
built from scratch

Fifty courses, around 1,600 lessons, and a learning platform we built rather than rented — with workbooks, narrated video and certificates all generated from the same source material.

The brief

A large library of licensed courseware sat on a hard drive as Word documents. Useful, and completely unusable as a product.

Rather than paying a course platform a percentage forever, we built the thing: catalogue, checkout, accounts, player, progress, certificates. Then we built the pipeline that turns the source documents into finished courses.

What we built
  • A full learning platform — catalogue, checkout, member accounts, course player, progress tracking and certificates, on our own stack rather than a hosted course product
  • An extraction pipeline that reads the original manuals and produces properly structured multi-session courses — 50 of them, at full depth rather than summaries
  • A branded learner manual per course, generated from the same content the lessons use, so the workbook can never drift from the course
  • Narrated video for every lesson — branded slides and a UK voice, rendered locally and automatically, with no per-minute video bill
  • On-demand seminars built from real speaker notes, so the narration is the actual delivery rather than a script written after the fact
  • An insight feed of business models, each with an original diagram drawn for it
  • An admin panel for learners, enrolments, revenue and completions
  • A full test mode so the entire platform runs and can be demonstrated before any payment or database keys exist
50courses in the catalogue
1,600+lessons of real content
6learning tracks
0platform licences
Where it got to

The pipeline is the product.

Adding a course isn't a project — it's a run of the extractor, and the manual, video and certificate come with it. That's the difference between a course library that grows and one that stalls after the first three.

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