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Case study · CPD-certified online training

A course marketplace for hair and beauty professionals

Hair & Beauty Training sells CPD courses to stylists, beauty therapists and salon owners. Chivvy built the whole thing: the catalogue, checkout, student accounts, a lesson player that tracks progress, end-of-course assessments and certificates anyone can check.

15courses121CPD hours158lessons
Visit hairandbeautytraining.com
The Hair & Beauty Training home page with course search and category buttons
The home page. Screenshot of the live site.

The launch catalogue, as it stands

Fifteen courses are written. The seven salon business courses are on sale now. The eight hands-on hair and beauty courses are written and being filmed, and their pages take names for a waiting list instead of payment until the video is finished.

On sale now 7

  • Start & Run a Profitable Salon12 CPD hours · 12 lessons£149
  • Rent a Chair: Going Self-Employed10 CPD hours · 12 lessons£129
  • Employing Salon Staff10 CPD hours · 12 lessons£129
  • Marketing & Social Media for Salons8 CPD hours · 11 lessons£119
  • Bookkeeping & Accounts for Salon Owners8 CPD hours · 11 lessons£119
  • Salon Pricing & Profit6 CPD hours · 10 lessons£99
  • Consultation, Compliance & Complaints6 CPD hours · 10 lessons£99

Written, being filmed 8

  • Colour Correction & Colour Problem-Solving10 CPD hours · 11 lessonsBeing filmed
  • Classic & Volume Lash Extensions9 CPD hours · 11 lessonsBeing filmed
  • Balayage & Freehand Colour8 CPD hours · 10 lessonsBeing filmed
  • Precision Cutting & Restyling8 CPD hours · 10 lessonsBeing filmed
  • Hair Extensions: Tape & Nano-Bead7 CPD hours · 10 lessonsBeing filmed
  • BIAB & Builder Gel Nails7 CPD hours · 9 lessonsBeing filmed
  • Hair Health, Bond Building & Consultation6 CPD hours · 10 lessonsBeing filmed
  • Brow Shaping & Tinting6 CPD hours · 9 lessonsBeing filmed
Course cards in the catalogue, each showing CPD hours, lessons, level and price
Every course card leads with hours, lessons, level and price. Screenshot of the live catalogue.

A lesson player that knows where each student is

Each course is split into sections and lessons. Finishing a lesson is recorded and the course progress rolls up from it. Lessons can carry downloads, such as templates and checklists, kept in private storage and opened only by students on the course.

Illustration. The course outline is the real one; the student’s progress is made up.

The first lesson is free

Every course opens with a lesson anyone can read before paying, with the full contents beside it, so a buyer can see what the course covers and how it is written.

The free first lesson of Start and Run a Profitable Salon, with the course contents beside it
The free first lesson of Start & Run a Profitable Salon. Screenshot of the live site.

Certificates that can be checked

CPD only counts if the certificate does. Each salon business course ends with an eight-question assessment, marked on the server so a student cannot mark their own work, and completion is checked before a certificate is issued.

Every certificate carries its own code. An employer or an insurer can open the code’s page on hairandbeautytraining.com and see the name, the course, the CPD hours and the date it was earned.

Illustration with a made-up student and code.

The business side, owned outright

Courses bought outright

Each course is a single payment through Stripe checkout, with lifetime access. The seven salon business courses are also sold as one bundle.

A membership for everything

All-Access is priced at £29 a month or £290 a year for every course. Its checkout is built and waits on its prices being set up in Stripe.

Room for more instructors

A Teach with us side lets other professionals apply, publish courses and be paid their share through Stripe, so adding an instructor is a new account.

Each person sees their own records

Every table in the database is locked so students, instructors and the owner each see only what belongs to them: their courses, their progress, their sales.

The colours are the owner’s own, taken from the cream and gold of the Escape Hair & Beauty salon, and kept quiet so the courses lead. The name is the phrase people search for. The courses are written as structured content and loaded into the app from it, so a course can be edited, reviewed and re-published like any other document.

Want to sell what you know as courses?

Tell us what you teach and who buys it. We will tell you what the platform needs and what it costs.

To: Andy Jackson, Chivvy

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