The artist behind the studio already had a brand — it just lived in her Facebook posters rather than on a website. Rather than inventing a look, we lifted hers: the serif-and-script type, the gold price roundel, the heart-on-a-hairline divider, her own photography. The site reads as her poster, extended.
The name was chosen the same way the pages were: for search. Nobody in Burnley is searching an artist's name — they're searching the treatment. So the brand is the treatment, and the site is built page by page around what people actually type.
Twenty Lancashire town pages, five treatment pages, guides, comparisons and an aftercare library do the ranking. A suitability quiz does the converting — and because its questions touch health, the answers are scored in the browser and never sent anywhere. Only the contact details travel.
Every page carries a capture point, and the build refuses to ship if one is missing — the generator asserts capture, zero broken links and zero missing assets on every run. Enquiries land directly with the artist.
- A 50-page generated site: treatments, guides, comparisons, twenty town pages, aftercare, prices and FAQs from one build script
- Design reproduced from the client's own poster artwork — her type, her devices, her photography, her gold
- A suitability quiz that scores health answers client-side, posting only name, contact and treatment — special-category data never leaves the browser
- Three capture forms proven end to end, with notifications landing directly in the owner's inbox
- Licence and insurance stated on every page footer — the checks clients are told to make, answered up front
- A build gate that fails if any page ships without capture, a broken link or a missing asset
Her posters are the design system
The visual language was reproduced from two Facebook posters the client had already made and already loved.
A small business owner rarely rejects their own taste. Starting from artwork she'd approved meant no design roulette, a site she recognises as hers, and a look no template could produce.
Health answers stay in the browser
The suitability quiz asks about conditions that affect treatment. Those answers are scored client-side and never posted.
They're special-category data under UK GDPR. The easy build sends everything to a database; the right build sends contact details only. It also makes the privacy line on the quiz true in the strongest possible sense.
Named for the search, not the artist
The brand is the treatment people type, not the artist's name.
Lead generation starts with being findable. An artist's name has zero search volume; the treatment has plenty. The trade-off was considered and deliberate — personal brand on the page, search brand on the door.